Meet the Co-Founder

Karen Meymaryan’s journey in the wine, spirits, and specialty food industry has been guided by a true passion for both the products and the stories behind them. With a successful career spanning key roles, including Head of Sales at Pernod Ricard, he has consistently demonstrated his ability to shape sales organizations and drive revenue growth. Yet, his vision extends far beyond metrics—Karen’s approach is deeply rooted in a belief that people are the core value behind every brand.

For Karen, building a company isn’t just about distributing products; it’s about creating a home for brands—some with centuries of heritage and others as young as the nation that gained independence three decades ago. He explains, “It’s not just about financial criteria or ratios; it’s about a mutual connection to the brand and the people behind it. When you stay true to your authentic self and values, you build something that you can proudly share with the world.

”Karen’s passion lies in nurturing brands, watching them grow, and helping them thrive on the global stage. This approach has earned the trust of many Armenian and Eastern European manufacturers seeking to navigate the U.S. market. “They reach out to us because they know we care. We don’t just onboard their products; we advocate for their stories and craftsmanship,” he shares.

Guided by core values, discipline, and authenticity, Karen Meymaryan continues to shape a business that brings people closer—not only to exceptional wines and spirits but also to artisanal specialty foods that celebrate the diverse histories, cultures, and traditions they represent. His vision reminds us that true success lies in fostering genuine connections and staying true to who we are.

Follow us on Instagram

@fnhbev